Life Real Loud: John Lefebvre, Neteller and the Revolution in Online Gaming

Description

At age 50 John Lefebvre hit the digital motherlode. Neteller, a tiny Canadian internet start-up that processed payments between players and online gambling arenas, rocketed into the stock market. Neteller had been a cowboy operation, narrowly averting disaster in creative ways. Co-founder Lefebvre, a gregarious hippie lawyer from Calgary, Alberta, had toked his way through his practice for decades, aspiring all the while to be a musician. With the profit from Neteller and his stock holdings, Lefebvre became a multi-millionaire. Then the FBI came knocking...

Bill Reynolds is graduate program director at the School of Journalism at Ryerson University. He lives in Toronto, Ontario.

"If Sergey Brin, Al Gore, and The Dude conceived a love child, you might end up with John Lefebvre. Bill Reynolds's Life Real Loud dances deeply into the rags-to-riches-to-gilded-rags story of this cowtown Cinderfella, with bonus tracks riffing online gambling, enviro-philanthropy, and L.A. recording sessions. The larger-than-life Lefebvre, with his out-sized heart, out-sized opinions, and out-sized appetites, could very well end up a Canadian folk hero. Get ready to party." -- Zsuzsi Gartner, author of Better Living Through Plastic Explosives