Urgent Business: Five Myths Business Needs to Overcome to Save Itself and the Planet

Description

Combining academic insight and inspiring real-world examples this book offers a new business model which argues that all companies should become responsible businesses, transforming the sustainability agenda into a more holistic and systemic approach. Getting business on board is essential if we want to achieve the United Nations' goal of building a better future for people and planet by 2030. But the sustainable business agenda can accelerate the problems it's trying to solve. In Urgent Business Ian Thomson and Dominic Bates challenge five common myths that trap businesses in an unsustainable black-hole and offer a manifesto for change. Combining cutting-edge research with fascinating real-world examples, the authors highlight the practical and holistic steps all businesses can take to play their part in addressing the UN Sustainable Development Goals. .

Ian Thomson is Professor of Accounting and Sustainability and Director of Lloyds Banking Group Centre for Responsible Business at the University of Birmingham. He is also Convenor of the Centre for Social and Environmental Accounting Research. Dominic Bates is Content Writer and Publication Manager at Lloyds Banking Group Centre for Responsible Business, University of Birmingham. Previously he was a professional journalist and editor for two national charities, while also freelancing for The Guardian, FT and Independent.

"One of the most important, thought provoking and interesting books I've ever read." Fran O'Leary, Lodestone Communications