Choose Possibility: How to Master Risk and Thrive

Description

Sukhinder's unique style of authenticity, optimism and hustle is what has made her one of Google and Silicon Valley's most successful and well-respected leaders. In Choose Possibility, she brings that same energy, passion and candor to helping everyone unlock their own career potential.' Eric Schmidt, Former Chairman & CEO Google 'A fresh and relevant voice on the ups and downs of entrepreneurship. Breaking down what risk is and isn't, Sukhinder offers valuable insight for founders and employees, seen through the lens of someone who has been there.' Scott Galloway, business professor and bestselling author Learn how to take risks, thrive and build your dream career. Each one of us dreams of possibility - in our careers and in our personal lives. But our pursuit of possibility is hamstrung by the Myth of the Single Choice, which has led us to believe that one large choice stands between us and success, and that a single failure may topple us should we choose 'wrongly'. Influenced by this myth, we let fear trump possibility: we become paralyzed. Sukhinder Singh Cassidy is one of the most highly regarded and well-respected tech executives in Silicon Valley, but she'll be the first to admit that her path to success has been far from linear. While she has started three companies including theBoardlist (an organization designed to promote and place women on corporate boards), and she just served as president of StubHub, which sold for $4 billion, she's also encountered failed choices, misfires, unexpected headwinds, and all other types of pitfalls that she had to learn how to confront, analyze, navigate, and incorporate into her new path forward. Drawing on her own experience and those of other leaders, Sukhinder shows that when people thrive, it's because their fear of missing out on an opportunity (FOMO) overtakes their fear of failure (FOF) and compels them to take action. Better yet, they keep acting, building a fundamental risk-taking muscle that underweighs the importance of any single choice in favour of continually 'choosing'. In Choose Possibility you will see that personal success does not come from making one singular 'correct' or 'big' decision. Rather, long-range success comes from tackling numerous choices that are aimed to optimize future possibilities.

Sukhinder Singh Cassidy is a leading digital executive and entrepreneur with over twenty-five years of leadership experience scaling and founding companies including Google, Amazon, Yodlee, Joyus and Polyvore. She is currently founder and Chairman of theBoardlist, a premium talent marketplace for diverse executives, and most recently served as the President of StubHub, the leading global consumer ticketing marketplace for live entertainment. In February 2020, StubHub was acquired by Viagogo for $4bn, in a transaction led by Sukhinder and her team. Sukhinder also serves as a board director at Urban Outfitters (URBN) and Upstart, and has previously served as a board member at Ericsson, TripAdvisor, Stitchfix, J.Crew and as a strategic advisor to Twitter. For her work in the Internet industry, Cassidy has been profiled in numerous publications globally, including Forbes, Fortune, New York Times, Wall Street Journal, Bloomberg, Vanity Fair, Recode and more, as well as several leadership books. She has been named one of the Most Creative People in Business by Fast Company (2017), one of the Top 100 People in the Valley by Business Insider (2016, 2012); a 'Woman to Watch' by Forbes (2014), Fortune (2008) and Ad Age (2010); Techcrunch's first General Management Fellow (2009); and one of the Top 100 Women of Influence in Silicon Valley (2014, 2016, 2010).

Sukhinder's unique style of authenticity, optimism and hustle is what has made her one of Google and Silicon Valley's most successful and well-respected leaders. In Choose Possibility, she brings that same energy, passion and candor to helping everyone unlock their own career potential. -- Eric Schmidt, Former Chairman & CEO, Google The ability to take risks is the lifeblood of innovation. Choose Possibility is an excellent guide to help anyone learn how to take risks in their own careers and thrive. By debunking the myths around risk-taking and replacing them with real-life lessons and tips, Sukhinder shows us how each of us can become risk-masters and achieve our career dreams, whether we are sitting in a large company or hoping to run our own. -- Kai-Fu Lee, Chairman & CEO, Sinovation Ventures; Author of Bestseller AI Superpowers Whether you're twenty-five or forty-five, Choose Possibility offers everyone a simple, clear and effective process to overcome fear and unlock faster professional growth and fulfillment. A must-read for anyone looking to turbo-charge their impact. -- Stephen Kaufer, Co-founder, President & CEO, TripAdvisor Choose Possibility reframes how we think about opportunity and helps us see risk in an entirely new way. Sukhinder Singh Cassidy will inspire you to take small steps that can lead to extraordinary outcomes. -- Susan Wojcicki, CEO, YouTube Choose Possibility presents a new way of looking at - and embracing - risk and possibility, and there's not a better person to deliver this unique perspective and practical advice than Sukhinder. She's an extraordinary entrepreneur and businesswoman, and the ideas she presents in this book have the potential to make a tremendous difference in anyone's career or life. -- Spencer Rascoff, former CEO & co-founder of Zillow; serial tech entrepreneur and co-founder of Hotwire, Pacaso and dot.LA We often see that in high performing organisations, subject matter expertise and numerical intelligence get commoditised. Naturally, then the question becomes how do aspiring leaders in such organisations differentiate themselves. Showing courage and taking smart risks are often underrated as critical leadership traits; all aspiring leaders and entrepreneurs must embrace these traits, and help others around them increase their ability to embrace risk proactively and succeed. Choose Possibility shows you how to do just that. -- Kalyan Krisnamurthy, CEO Flipkart A fresh and relevant voice on the ups and downs of entrepreneurship. Breaking down what risk is and isn't, Sukhinder offers valuable insight for founders and employees, seen through the lens of someone who has been there. -- Scott Galloway, business professor and bestselling author With a combination of a clarity and candor, Sukhinder offers up clear frameworks to help make risk-taking an understandable and repeatable process for anyone looking to achieve more. This unique blend of analysis and authenticity is what's made her equally successful in starting and building companies over the last 20+ years that I've known her. -- Theresia Gouw, veteran venture capitalist & co-founder Acrew Capital, Forbes 100 Most Powerful Women and 9x member of Forbes Midas List I love this book! Learn Sukhinder's tools and techniques; absorb her wisdom and let Choose Possibility help you move more boldly in the direction of your dreams. -- Kim Scott, acclaimed author of Radical Candor