YouTube and Music: Online Culture and Everyday Life

Description

YouTube has afforded new ways of documenting, performing and circulating musical creativity. This first sustained exploration of YouTube and music shows how record companies, musicians and amateur users have embraced YouTube's potential to promote artists, stage performances, build artistic (cyber)identity, initiate interactive composition, refresh music pedagogy, perform fandom, influence musical tourism and soundtrack our everyday lives. Speaking from a variety of perspectives, musicologists, film scholars, philosophers, new media theorists, cultural geographers and psychologists use case studies to situate YouTube as a vital component of contemporary musical culture. This book works together with its companion text Remediating Sound: Repeatable Culture, YouTube and Music.

Holly Rogers is Reader in Music at Goldsmiths, University of London, UK, where she directs the MA Music (Audiovisual Cultures). She is author of Sounding the Gallery: Video and the Rise of Art-Music and Twentieth Century Music in the West, and editor of 4 collections on audiovisual topics from the music and sound of documentary and experimental film to transmedia and cybermedia. Holly is co-founding editor of this Bloomsbury book series and the journal Sonic Scope. Joao Francisco Porfirio is currently a PhD candidate in Musicology at NOVA FCSH and a FCT PhD grant holder (SFRH/BD/136264/2018). He completed his Master's in Musical Arts at the same institution. He is a researcher at CESEM, in the Group of Critical Theory and Communication (GTCC) where he develops research on issues related to ambient music and soundscapes of domestic everyday life. Joana Freitas is a PhD candidate in Musicology at the School of Social Sciences and Humanities of the NOVA University of Lisbon, Portugal, with a FCT PhD Scholarship (SFRH/BD/139120/2018). She is an integrated researcher of the Centre for the Study of the Sociology and Aesthetics of Music (CESEM) and a member of the Group of Critical Theory and Communication (GTCC), researching on video game music and audiovisual media.

YouTube has been part of our lives for a long time now, and it is not going anywhere. YouTube and Music compellingly captures why that is the case, by providing a collection of very rich and detailed analyses of the complex and multiple contemporary configurations of the platform. The volume will be of interest to all who use YouTube on a regular basis, and who are interested in understanding how the platform has molded itself to an ever-changing media and cultural landscape. * Raphael Nowak, Lecturer in Sociology, University of York, UK * At last we have a substantial yet comprehensive study of the myriad of ways in which music and YouTube intertwine. YouTube and Music contributes vital knowledge on viral music videos, contemporary fandom and the platform's exceptional communicative power. As YouTube's platform approaches its 20th year, this timely, detailed and diverse collection gathers together today's most cutting-edge research on YouTube and music, serving unique analyses of YouTube's transmediality and gatekeeping practices. The volume benefits from a genuine breadth in perspectives, with contributors representing a wide array of disciplines as well as geographical regions making it essential reading for scholars in popular music, sound studies, media studies and beyond. * Aine Mangaoang, University of Oslo, Norway, and author of Dangerous Mediations: Pop Music in a Philippine Prison Video (Bloomsbury, 2019) *