The Dynamics of Fashion: Bundle Book + Studio Access Card

Description

For fashion students who want to be both in the now and in the know! The Dynamics of Fashion, Fifth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising, giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos. New to this Edition ~ Expanded coverage of the latest industry trends, including sustainable fashion, e-commerce, globalization, wearable technology, and the use of social media for fashion marketing ~ Revised 'For Review' and 'For Discussion' questions, new terms added to Trade Talk, and expanded Glossary ~ More than 150 new full-color photographs highlighting the people, principles, and practices of the fashion business ~ 25% new Fashion Focus and Then and Now features bring in current topics and industry trends The Dynamics of Fashion, 5th Edition STUDIO ~ Study smarter with self-quizzes featuring scored results and personalized study tips ~ Review concepts with flashcards of terms and definitions and image identification ~ Branch out with links to curated online multi-media resources that bring chapter concepts to life ~ Expand your knowledge by further exploring special features Then and Now and Fashion Focus

Elaine Stone was Professor Emerita, Fashion Institute of Technology (FIT), USA, where she taught for more than 25 years. Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.

All of the chapters from its Introduction to Textiles, Retailing, and Globalization of the Fashion Industry are thoroughly written with illustrations that engage students to the content. I love this text and it is considered a staple in most fashion curricula. -- Alyssa Adomaitis, New York City College of Technology, USA The Dynamics of Fashion is a very comprehensive look at the fashion industry for anyone that wants an understanding of the complexity of retailing and manufacturing of fashion products. The strength of the text is the explanation of the careers and steps in the production and selling of fashion. There is a clear pathway for the student to understand the overall fashion industry from raw materials to design, manufacturing and then the marketing and merchandising for the final consumer. -- Evonne Bowling, Mesa Community College, USa I think it's a great textbook that reads very easy. It is organized, thorough, fun to read, up-to-date, and has a lot of great photos and examples throughout. -- Marissa Zorola, University of North Texas, USA