The Publishing Business: A Guide to Starting Out and Getting On

Description

The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.

Kelvin Smith had an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provided consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities. Melanie Ramdarshan Bold is a Senior Lecturer in Children's Literature and Literacies at Glasgow University. Previously she was Associate Professor of Publishing and Book Culture for six years.

The Publishing Business provides an excellent introduction to contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry. -- Sally Hughes, Oxford Brookes University, UK Beautifully produced and illustrated, The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. A useful reference guide for publishing professionals. -- Penelope Woolf, Editorial Director, Oxford University Press, UK I think the book is superb! It looks so much better than any existing textbook on the subject, and practises what it preaches: it is a real visual feast for a visual medium. I shall definitely be recommending it as the main source that students need for their course. A really great production feat! -- Brenda Stones, City University, London The Publishing Business represents not only a thoroughly researched and comprehensive guide to contemporary publishing but also an example of what a well designed and accessible textbook should be. -- Prof Alistair McCleery, Edinburgh Napier University A book that addresses the editorial process in a clear, concise, summarized and instructive way is most refreshing. * Blog of the School of Bookstore *