Online Marketing for Your Craft Business: How to get your handmade products discovered, shared and sold on the internet

Description

A must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online. If you are a creative or craft business owner selling crafts online through your blog, website or on handmade marketplaces, the desire to grow your online following can become addictive. Many people find they spend all day aimlessly clicking and tinkering with their craft blog, Facebook, Twitter and other social media accounts with no real strategy in place. They are inconsistent, they don't plan their content and they don't measure their results, they just feel drained and demotivated, unsure whether they are seeing a return on their investment of time. Many people end up resenting blogging and social media networking due to lacklustre sales results. Don't let this happen to your craft business! Social media networking and understanding content marketing is vital for successfully selling crafts online and raising awareness of your handmade business. In this eye-opening book, craft industry expert and social media professional, Hilary Pullen will help you develop a content strategy for online networking and digital marketing that will see you identify who you want to connect with, where you will connect with them online, and what type of things you want to share and say to them. Hilary will show you that when properly planned and managed, you will learn to love blogging about crafts and use social media as a fun marketing tool that can not only help you build traffic to your website and blog to boost sales of your handmade products, but also enhance your creativity and motivation. This book doesn't repeat the craft business books already on the market that tell you how to set up a craft business in order to sell your products online. It is not a basics book telling you to be chatty and sociable (like you didn't know already that being friendly was important!) It is full of practical tips to improve your online networking skills and save you precious time promoting your craft business, teaching you everything you need to know about online marketing, and how to set realistic measurable goals which will have a genuine positive impact on sales of your handmade products and boost brand awareness of your craft business. It will show you how blogging and social media can connect you not just to customers but importantly to industry influencers, the press and publishers who will share and champion your crafts.|Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.

Hilary Pullen is a digital marketing consultant, writer and community manager working predominantly in the creative sector. She also writes Craft Blog UK, a blog directory and helpful resource for creatives looking to boost traffic to their blogs and build up awareness of their handmade products. In the past Hilary has worked with Folksy, UK Handmade and amongst other clients is now working with craft magazine specialists, Practical Publishing.

"I know what it takes first hand to market your crafts online and Hilary's book is one of the most detailed marketing books out there for creative business owners... If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary's book." Timothy Adam, Handmadeology "Clearly laid out and broken down into easy-to-read chapters, Online Marketing For Your Craft Business covers all aspects of online marketing and social media, perfect for beginners and a great refresher for those who have been trading online for a while and feel like their business needs a boost. It even has a section on that elusive SEO to help increase the traffic to your website." Karen Jinks, UK Handmade