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Marketing
Hardback
Main Details
| Title |
Marketing
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| Authors and Contributors |
By (author) Charles Lamb
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By (author) Carl McDaniel
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By (author) Joe Hair
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| Physical Properties |
| Format:Hardback | | Pages:804 | | Dimensions(mm): Height 279,Width 223 |
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| Category/Genre | Sales and marketing |
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| ISBN/Barcode |
9781439039427
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| Audience | | Tertiary Education (US: College) | |
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| Edition |
11th edition
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Publishing Details |
| Publisher |
Cengage Learning, Inc
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| Imprint |
South Western Educational Publishing
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| Publication Date |
1 January 2010 |
| Publication Country |
United States
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Description
With its engaging presentation of concepts, MARKETING, Eleventh Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have students saying, "Now that's marketing."
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