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Harvard Business Review on Thriving in Emerging Markets

Paperback / softback

Main Details

Title Harvard Business Review on Thriving in Emerging Markets
Authors and Contributors      By (author) Harvard Business Review
SeriesHarvard Business Review
Physical Properties
Format:Paperback / softback
Pages:272
Dimensions(mm): Height 209,Width 139
Category/GenreManagement and management techniques
ISBN/Barcode 9781422162637
ClassificationsDewey:658.049091724
Audience
General

Publishing Details

Publisher Harvard Business Review Press
Imprint Harvard Business Review Press
Publication Date 31 May 2011
Publication Country United States

Description

Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies this book is for you. This collection of HBR articles will help you manage risk in unstable environments, ward off political threats to your business, customize your business model for emerging markets, tailor your strategy to capitalize on countries' strengths, compete in China's new high-tech market, win the war for talent in developing economies, and serve the bottom of the pyramid profitably.

Author Biography

If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.