Just Start: Take Action, Embrace Uncertainty, Create the Future

Description

In a world where you can no longer plan or predict your way to success, what is the best way to achieve your goals? It's a daunting question, but today-when change seems to be the only constant-it's one that everyone, from entrepreneurs and managers to newly minted grads, must resolve. The simple answer, say the authors of Just Start: you must act. And then go from there.

Leonard A. Schlesinger is the twelfth president of Babson College, widely recognized as the world's leading educational institution for entrepreneurship. He formerly served as vice chairman and chief operating officer of Limited Brands. Charles F. Kiefer is president of Innovation Associates and a regular advisor to global companies on leveraging the human side of their enterprises. Paul B. Brown is a long-time contributor to the New York Times and a former writer and editor for BusinessWeek, Financial World, Forbes, and Inc.

"For readers stuck in neutral gear, this book, written by seasoned experts, creates the impetus to move forward." -- Library Journal "This is a must-read to increase the level of innovation in your organization. You'll leave this book being able to take immediate action to learn how to innovate in a way that is right for you." -- Wayne L. Delker, Senior Vice President -- Chief Innovation Officer, Clorox "Schlesinger, Kiefer, and Brown's Just Start is a distilled, step-by-step, proven method for how to create something new in uncertain environments." -- Tom Watson, Dean, Omnicom University, and Cofounder and Vice Chairman Emeritus, Omnicom Group Inc. "This book is one huge step in the right direction for anyone compelled to forge a dynamic future in uncertain times." -- Bill Hybels, Senior Pastor, Willow Creek Community Church, and President of Board, Willow Creek Association "Just Start is a uniquely practical book that helps prepare the next generation of entrepreneurial leaders and will equip them with the key frameworks for success." -- Marina Kim, Executive Director, Ashoka U "In Just Start, the authors take what the research tells us about those who have succeeded the most in volatile environments--serial entrepreneurs--and applies their lessons to the rest of us. They provide a practical, step-by-step method to navigate through complex and uncertain environments, bounce back from setbacks, and overcome obstacles. A must-read for anyone struggling with uncertainty." -- Steve Mariotti, Founder, Network for Teaching Entrepreneurship