Seizing the White Space: Business Model Innovation for Growth and Renewal

Description

Business model innovation is the key to unlocking transformational growth-but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors-including retail, aviation, and media-and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.

Mark Johnson is co-founder and Chairman of Innosight, an innovation-based consulting, research, and executive training firm focused on helping companies and institutions innovate for new growth and transformation. He co-founded the firm with Harvard Business School professor and best selling author on innovation Clayton M. Christensen. His consulting experience covers a broad range of Fortune 500 companies in industries such as consumer packaged goods, healthcare, commercial enterprise IT, energy, automotive, and aerospace/defense. Mark's international resume includes leadership in advising Singapore's government on innovation and entrepreneurship. Mark has co-authored The Innovator's Guide to Growth (Harvard Business Press July 2008) with Innosight colleagues Scott Anthony. His most recent work has focused on business model innovation, helping companies create and manage distinct new business models for new market growth.

"Johnson invites leaders to radically rethink their growth strategies... arguing that companies must constantly innovate beyond what they have already done, venturing beyond their skills and not hesitate to go into the unknown." -- Business Digest "This practical treatise on growth and innovation doesn't disappoint. Highlighting the importance of business model innovation to successful growth strategy, the book's central premise is that companies must innovate away from what they have done before, venturing beyond their core capabilities and into the unknown -- what Johnson calls "white space" -- to exploit new growth opportunities." -- Business Digest (Strategy Supplement) "This book scores 9 out of 10 for me (for no good reason I hesitate to give it 10)... If you are a business change consultant, either working for a corporate or for a consultancy, this is a must read book." -- Chartered Institute for IT "Having led several significant organizational transformations over the years of my Navy career, I found Mark Johnson's book particularly on point. He is a true pathfinder in the world of business thinking!" -- Admiral James Stavridis, U.S. Navy "It's not enough to create new products or services--your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that--taking the fear out of venturing into the unknown and opening up new territories of opportunity." -- J.W. Marriott, Jr. , Chairman and CEO, Marriott International