Collaborative Advantage: How collaboration beats competition as a strategy for success

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'Collaborative Advantage offers the perfect recipe for successful businesses that improve lives' -- Ben Cohen and Jerry Greenfield, co-founders of Ben and Jerry's 'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the Spectator's 'Wiki Man'. Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization. He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world. You will gain access to world-leading techniques to enable you to: Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side. Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships. De-couple your potential for growth from the level of resource your organization controls. This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.

Paul Skinner is the founder of the Agency of the Future, which helps clients drive purpose-led change and better mobilise stakeholders for lasting success. He advises global businesses and pioneering social change organisations as well as institutions of international and global governance. He is also the founder of MarketingKind, a membership community which brings together business leaders, marketers and change-makers to tackle social and environmental problems through their businesses, volunteering and advocacy.

Critics of communism often remark that the system, though wonderful in theory, was fatally incompatible with human nature. But the same criticism could be levelled perfectly well at the many current assumptions of modern capitalism. What makes us human is not that we compete - anything can do that: as this book explains, our real difference lies in our near miraculous powers of collaboration. Collaborative Advantage offers the perfect recipe for successful businesses that improve lives Paul has defined a model, and brought it to life with a wide variety of helpful examples, making it applicable to almost any challenge a business or brand might face. A practical guide to a strategy . . . more sensitive to your teams, clients and the world - Marketing Week A new day dawns for the world's economic system - and the collaborative model might suit it best - Coop News Use this book from the pioneer of Collaborative Advantage to grow your business exponentially and make competition for losers Truly paradigm-shifting books are rare, but Paul's argument seems to me both revolutionary and inevitable Our world is more connected than ever before, so let us ensure that we open our eyes to the world of possibilities and invite others to join us on our journey through effective collaboration. Paul Skinner's book, Collaborative Advantage, is a very useful and practical contribution to that perspective - Marketing Society We live in a world where collaboration and collaborative culture are key to unlocking future success. In this work Paul Skinner has set out a highly precious set of gems for anyone tackling a complex task. Whether in business, not-for-profit or social environments, this is a must-read