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Lessons from 100,000 Cold Calls

Paperback / softback

Main Details

Title Lessons from 100,000 Cold Calls
Authors and Contributors      By (author) Stewart Rogers
Physical Properties
Format:Paperback / softback
Pages:278
Dimensions(mm): Height 203,Width 146
Category/GenreSales and marketing
ISBN/Barcode 9781402210341
ClassificationsDewey:658.85
Audience
General

Publishing Details

Publisher Sourcebooks, Inc
Imprint Sourcebooks, Inc
Publication Date 1 January 2008
Publication Country United States

Description

Stewart Rogers has made 100,000 cold calls...and lived to tell about it. Now, in Lessons from 100,000 Cold Calls, this veteran sales pro shows salespeople how to cold call their way to success. Compiling his lessons and techniques into an easy-to-useguide, Rogers shows salespeople how to: -Set realistic, yet challenging goals-Build a master database of sales prospects-Write simple yet powerful scripts-Build immediate and intimate trust by phone-Sell concept and credibility in 60 seconds-Sell ethically by phone Free audio samples available for download online will help readers hone their phone and selling skills. B2B telemarketing is as hot as ever, and Lessons from 100,000 Cold Calls is the one book salespeople need.

Author Biography

Stewart Rogers has made over 100,000 cold calls to business decision-makers throughout the United States during his 25 years as a sales professional, selling software, hardware, advertising, training and technical information. He currently lives in Raleigh, North Carolina.