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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

Paperback / softback

Main Details

Title Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
Authors and Contributors      By (author) Paul Smith
Physical Properties
Format:Paperback / softback
Pages:304
Dimensions(mm): Height 229,Width 152
Category/GenreBusiness communication and presentation
Sales and marketing
Customer services
ISBN/Barcode 9781400242368
ClassificationsDewey:658.85
Audience
General

Publishing Details

Publisher HarperCollins Focus
Imprint Amacom
NZ Release Date 13 February 2023
Publication Country United States

Description

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution* And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency...and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.

Author Biography

Paul Smith Ph.D. is a medical journalist who specializes in nutrition.