Don't Believe the Hype

Description

'An addictive, glorious romp . . . Don't Believe the Hype feels like spending time with your funniest, most gossipy, best dressed friend' Clare Pooley The world of fashion is supposed to be glamorous . . . isn't it? Meet Frankie Marks: the world's least likely fashion PR. She got the job by fluke, she doesn't know the first thing about designers, she's always hungry, and she struggles to think before she speaks. When Frankie crash-lands in the prestigious GGC agency, her friends and family can't believe it - least of all her long-term (and long-suffering) boyfriend, James. Frankie quickly realises she needs to use everything she's got to survive life behind the scenes of this glamorous and chaotic industry - with its eccentric characters, towering expectations, and quite frankly ridiculous requests. But first, she needs to learn the difference between velour and velvet . . . As the pressure builds and Frankie's personal life begins to take the hit, she starts to wonder if she'll ever manage to escape the strange world of fashion unscathed. And, for that matter, does she even want to?

Natalie Lewis is an expert with over thirty years' experience working in fashion PR with the biggest names in the business including Net-a-Porter, Jimmy Choo, Matches, Diane von Furstenburg and Anya Hindmarch. After selling her agency in 2007, Natalie consulted on a freelance basis with a range of high-profile clients including Bella Freud, Robbie Williams, Victoria Beckham and Claudia Schiffer. In June 2020, Natalie took a sabbatical from the fashion world to write Don't Believe the Hype.

Natalie Lewis's debut novel is an addictive, glorious romp through the world of fashion PR. Reading Don't Believe the Hype feels like spending time with your funniest, most gossipy, best dressed friend * Clare Pooley * This book is hilarious. The season's must have * Minnie Driver * A brilliant fictionalised account of the industry . . . Perfect for fans of The Devil Wears Prada * MyWeekly * A romp of a novel that's just so much fun, I absolutely adored this behind-the-scenes glimpse into the messy world of fashion PR * Laura Jane Williams * A fictional behind-the-scenes look at the absurdities of the fashion industry, written by a PR with more than 30 years' experience * The Bookseller *