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Shopping Towns Europe: Commercial Collectivity and the Architecture of the Shopping Centre, 1945-1975

Paperback / softback

Main Details

Title Shopping Towns Europe: Commercial Collectivity and the Architecture of the Shopping Centre, 1945-1975
Authors and Contributors      Edited by Janina Gosseye
Edited by Tom Avermaete
Physical Properties
Format:Paperback / softback
Pages:272
Dimensions(mm): Height 246,Width 189
Category/GenreTheory of architecture
History of architecture
ISBN/Barcode 9781350154452
ClassificationsDewey:725.21094
Audience
Undergraduate
Postgraduate, Research & Scholarly
Illustrations 85 bw illus

Publishing Details

Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Visual Arts
NZ Release Date 6 February 2020
Publication Country United Kingdom

Description

Shopping Towns Europe is the first book to explore the introduction and dissemination of the shopping centre in Europe. European shopping centres are often assumed to be no more than carbon copies of their American precursors - however the wide-ranging case studies featured in this book reveal a very different story. Drawing connections between architectural history, political economy and commerce, together these studies tell us much about the status and role of modernist design, the history of consumption, and the rapidly-changing social, urban, and national contexts of post-war Europe. The book's 18 chapters explore case studies spanning the continent on both sides of the Iron Curtain, from Britain and The Netherlands to Sweden and the USSR. The focus is on the three decades following the first introduction of the new typology in 1945, tracing the variety of typological manifestations that occurred in widely different contexts, from Keynesianism to communism to military dictatorship. The book also explores the role of the shopping centre in urban reconstruction, and examines how new shopping centres were designed to elicit specifically modern behaviour and introduce new conceptions of collectivity into citizens' everyday lives. Please note that due to permissions restrictions, several images which do appear in the print edition of this book do not feature in the ebook versions.

Author Biography

Tom Avermaete is Professor at ETH Zurich, where he holds the Chair of the History and Theory of Urban Design. Avermaete has a special research interest in the post-war public realm and the architecture of the city in Western and non-Western contexts. He is the author of Another Modern: The Post-War Architecture and Urbanism of Candilis-Josic-Woods (2005) and Casablanca, Chandigarh: A Report on Modernization (2014, with Maristella Casciato). Avermaete has also edited numerous books, including Acculturating the Shopping Centre(2018, with Janina Gosseye), and is a member of the editorial team of OASE Architectural Journal and the advisory board of the Architectural Theory Review, among others. Janina Gosseye is a Senior Research Associate at ETH Zurich and an Honorary Senior Fellow of the University of Queensland School of Architecture. Her research is situated at the nexus of architectural theory, urban planning and social and political history. Gosseye has edited and authored several books, including Acculturating the Shopping Centre(2018, with Tom Avermaete) and Speaking of Buildings: Oral History in Architectural Research (2019, with Naomi Stead and Deborah van der Plaat). Her research has also been published in leading journals, including the Journal of Architecture, the Journal of Urban History and Planning Perspectives. In 2018, she was made an Honorary Member of the Australian Institute of Architects (AIA).

Reviews

[The] perspective [Shopping Towns Europe] offers is likely to prove enlightening to historians of modern architecture, of mass consumption, and most especially of Modern Europe. * EuropeNow * This valuable collection shows how civic and commercial agendas converged in the urban planning and architecture of new shopping centers throughout Europe in the decades after World War II. It makes a compelling case that these places helped shape a "pervasive modernity," albeit one that could not, in itself, reconcile the values of collective societies with the juggernaut of consumer culture. * Joan Ockman, Senior Distinguished Fellow at the University Pennsylvania School of Design and Visiting Professor at Cornell University School of Architecture, USA * Shopping Towns Europe is a tour de force of pan-European research collaboration. It draws together scholarship from all over Europe to overturn the usual story of the American origins of the shopping mall, completely changing our understanding of this new urban building type. * Adrian Forty, Professor Emeritus of Architectural History at the Bartlett School of Architecture, University College London, UK * The book fills a remarkable gap in the historiography of postwar European architecture... Avermaete and Gosseye have done a splendid job in bringing together scholars from all over Europe. A valuable book that enriches our understanding of a crucial period. * Hilde Heynen, Professor of Architectural Theory at the Katholieke Universiteit Leuven, Belgium *