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Inside Art Direction: Interviews and Case Studies

Paperback / softback

Main Details

Title Inside Art Direction: Interviews and Case Studies
Authors and Contributors      By (author) Steven Brower
SeriesCreative Careers
Physical Properties
Format:Paperback / softback
Pages:232
Dimensions(mm): Height 270,Width 210
Category/GenreGraphic design
Advice on careers and achieving success
ISBN/Barcode 9781350138377
ClassificationsDewey:741.6023
Audience
Tertiary Education (US: College)
Professional & Vocational
Illustrations 260 colour illus

Publishing Details

Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Visual Arts
NZ Release Date 1 December 2019
Publication Country United Kingdom

Description

Honorable Mention in the Foreword Indie Awards 2016 For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.

Author Biography

Steven Brower is the Director of the Get Your Masters with the Masters MFA program at Marywood University in Scranton, Pennsylvania. An award winning graphic designer and writer, his work appears regularly in international and national design annuals and books on design, and he writes on the subject of design and culture for several publications, including Print, Salon, The Comics Journal, The Jack Kirby Collector and Alter Ego. He has won honours from AIGA, American Center for Design, Art Directors Club, Brno Biennale, Cooper-Hewitt's National Design Museum, Graphis, How, Literary Market Place, Martin Biennale, the Society of Publication Designers, and the Type Directors Club.

Reviews

Inside ART Direction is a great book to be introduced to design students to discover the role of art directors seen in the creative industries. The interviews and case studies provide insights for students to understand individual art director roles (from print, branding, advertising, film, book publishing, etc) responsibilities, and the possibilities of designers working their way towards the position of art directors. The dialogues impart useful knowledge and inspirations for students for further reading. * Jessica Chua, Lasalle College of the Arts, Singapore * With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field. * PRINT *