Introducing Fashion Theory: From Androgyny to Zeitgeist

Description

How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies. This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity - Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption - Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform

Andrew Reilly, PhD, is an Associate Professor of Fashion Design and Merchandising at University of Hawaii, Manoa, US.

[Praise for the first edition] Brings a breath of fresh air to fashion theory. This book puts together a collection of insights and approaches that will facilitate the student's creative thinking process and their capacity to develop keys to solve problems. -- Maria Sargaco, Senior Lecturer & Course Leader in BA (Hons) Fashion Promotion and Communication Fantastic resource for fashion theory! -- Irene Grasser, Design Academy of Fashion, South Africa Introducing Fashion Theory: From Androgyny to Zeitgeist illustrates the scholarly study of fashion in addition to helping students and fashion professionals understand the complexity, meaning, and direction of fashion. Using historic, cultural, and current fashion examples, the book helps explain our everyday clothing habits and the paradoxical nature of fashion * Nancy J. Rabolt, San Francisco State University, USA *