To view prices and purchase online, please login or create an account now.



Visual Merchandising for Fashion

Paperback / softback

Main Details

Title Visual Merchandising for Fashion
Authors and Contributors      By (author) Sarah Bailey
By (author) Jonathan Baker
SeriesBasics Fashion Management
Physical Properties
Format:Paperback / softback
Pages:232
Dimensions(mm): Height 230,Width 160
Category/GenreFashion and textiles - design
Fashion design and theory
ISBN/Barcode 9781350071599
ClassificationsDewey:746.920688
Audience
General
Edition 2nd edition
Illustrations 120 colour illus

Publishing Details

Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Visual Arts
NZ Release Date 30 December 2021
Publication Country United Kingdom

Description

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

Author Biography

Jonathan Baker is the Course Leader for the Postgraduate Certificate in Fashion Visual Merchandising at the London College of Fashion, UK. He is also a freelance industry consultant, writer and blogger and former Chief World Expert in Visual Merchandising for Worldskills.org. Jonathan previously worked within the retail and visual merchandising industry across 18 high street brands, including Topman, Topshop, Burtons. Sarah Bailey is a Senior Lecturer on the Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. She is a freelance visual merchandising consultant for a number of individual fashion retail clients and brand consultancies, and has over fifteen years of industry experience working with some of the biggest UK fashion and interiors blue-chip retailers.