Global Strategic Management

Description

Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from. This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business. New to this Edition: - New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy - More on e-business and the internet in global business - A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text - Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example

Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy. A French national, he has held visiting professorships in various universities in Singapore, at the China European Business School in Beijing and Shanghai, at the University of Texas in Dallas, at Curtin University in Perth, and at Thunderbird University in Glendale Arizona.

The thorough coverage of all contemporary topics is to be applauded as is the simple, clear and coherent presentation of frameworks and theories. A valuable guide to the issues of global strategic management. * David Collis, Harvard Business School, USA * A well-written and masterful overview of principles and trends in global strategic management including a look at the economic, political, and social conditions of global development. In addition, the fascinating case studies will inform everyone; from those managers already working in the global business arena, to students who are planning to make it there. * Olaf Ploetner, ESMT Berlin, Germany * This impressively informed textbook is a mandatory tour de force for students in the subject, crammed with real international business cases, coupled with a very well-crafted pedagogical focus. It includes recent theoretical approaches on strategy as well as a massively useful coverage of ethics. * Alfonso Avila-Merino, Norwich Business School, UK * An invaluable resource for educators discussing globalization and global strategies. In terms of scope, it covers international business and international management strategies. Many of the frameworks included in the book are comprehensive enough to apply in almost any industry and any situation. The chapters also include a lot of rich and thought-provoking data, and educators will appreciate the discussion of contemporary cases. * Nitin Pangarkar, NUS Business School, Singapore *