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The Forever Fandom of Harry Potter: Balancing Fan Agency and Corporate Control

Paperback / softback

Main Details

Title The Forever Fandom of Harry Potter: Balancing Fan Agency and Corporate Control
Authors and Contributors      By (author) Marianne Martens
SeriesElements in Publishing and Book Culture
Physical Properties
Format:Paperback / softback
Pages:75
Dimensions(mm): Height 178,Width 130
Category/GenreLiterary theory
Literary studies - general
Literary studies - fiction, novelists and prose writers
Children's literature studies - general
Modern and contemporary fiction (post c 1945)
Fantasy
ISBN/Barcode 9781108469883
ClassificationsDewey:823/.914
Audience
Professional & Vocational
Illustrations Worked examples or Exercises; 9 Line drawings, black and white

Publishing Details

Publisher Cambridge University Press
Imprint Cambridge University Press
Publication Date 27 June 2019
Publication Country United Kingdom

Description

Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.