Publicity: 7 Steps to Publicize Just About Anything

Description

Generating publicity is a journey that requires persistence as well as proper planning. This title guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. Written for the budding publicist in any industry, for individuals who simply want to better understand how to generate press attention, and for those who retain publicist yet wonder what they actually do, this book is informative for one and for all.

With over twenty years of experience as a publicist, David Carriere began his career publicising books in 1986. He honed his professional techniques on both coasts of the United States at numerous publishers, including HarperCollins Publishers and Chronicle Books, and with book producers such as Callaway Editions and Weldon-Owen. In 1999, David launched his own publicity firm and is now nestled in Massachusetts, where he handles the publicity needs of a select few clients across a wide variety of industries. The author is a graduate of Saint Michael's College in Vermont.

Publicist David Carriere has written a straightforward book that provides a step-by-step guide to publicity campaigns for those new to the PR business. www.odwyerpr.com, September 2008"