Greytown was New Zealand's first planned inland town. Many towns develop haphazardly, their existence and growth determined by the needs of settlers in the area and economic conditions at the time. But Greytown was different. Greytown - along with Masterton - was the practical expression of the dream of a group of early Wellington and Hutt Valley settlers that working class families should be able to purchase their own land. The Look of Greytown tells the town's story over the last 150 years. Along with a lively text, the story is told through a collection of fascinating and evocative photographs - many not seen before - that signpost the distinctive character of Greytown from the earliest struggling, rough-hewn days to the charm and sophistication of the first decade of the 21st century.