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Information Rules: A Strategic Guide to the Network Economy

Hardback

Main Details

Title Information Rules: A Strategic Guide to the Network Economy
Authors and Contributors      By (author) Carl Shapiro
By (author) Hal R. Varian
Physical Properties
Format:Hardback
Pages:368
Dimensions(mm): Height 241,Width 165
Category/GenreBusiness strategy
Computer networking and communications
ISBN/Barcode 9780875848631
ClassificationsDewey:658.4012
Audience
General

Publishing Details

Publisher Harvard Business Review Press
Imprint Harvard Business Review Press
Publication Date 19 November 1998
Publication Country United States

Description

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Author Biography

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.