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Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships

Hardback

Main Details

Title Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships
Authors and Contributors      By (author) Shirley Sagawa
By (author) Eli Segal
Physical Properties
Format:Hardback
Pages:278
Dimensions(mm): Height 241,Width 162
Category/GenreBusiness strategy
Sales and marketing
ISBN/Barcode 9780875848488
ClassificationsDewey:658.042
Audience
Professional & Vocational

Publishing Details

Publisher Harvard Business Review Press
Imprint Harvard Business Review Press
Publication Date 15 December 1999
Publication Country United States

Description

This volume chronicles the broad range of potential relationships between businesses and non-profit organizations. It argues that forward-looking corporations and community organizations (both non-profit and government) can solve many of their problems by working together. The authors explore innovative alliances between for-profit and not-for-profit industries, from corporate sponsorships and cause-related marketing to school-to-work initiatives and employee volunteer programmes.

Author Biography

Shirley Sagawa has held leadership positions in the social sector, including serving as executive director of both the federal Corporation for National Service and the nonprofit Learning First Alliance. She is currently deputy chief of staff to First Lady Hillary Rodham Clinton.