In this text, 22 strategy thinkers identify the fundamental questions and issues in the field. Addressing four critical questions: how do firms behave?, Why are firms different?, What are the functions of the headquarters unit in international competition? and what determines success or failure in international competition?, the contributors set a research agenda for the nineties, asserting that researchers must refocus their efforts. This project was co-sponsored by the Alfred P. Sloan Foundation and the Strategic Management Society.
