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Analysing Media Texts
Paperback / softback
Main Details
| Title |
Analysing Media Texts
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| Authors and Contributors |
By (author) Dr. Andrew Burn
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By (author) David Parker
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| Series | Continuum Research Methods |
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| Physical Properties |
| Format:Paperback / softback | | Pages:104 | | Dimensions(mm): Height 216,Width 138 |
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| Category/Genre | Semantics
Human-computer interaction |
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| ISBN/Barcode |
9780826464705
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| Classifications | Dewey:302.23072 001.42 |
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| Audience | | Tertiary Education (US: College) | | Professional & Vocational | |
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Publishing Details |
| Publisher |
Bloomsbury Publishing PLC
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| Imprint |
Continuum International Publishing Group Ltd.
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| Publication Date |
1 December 2003 |
| Publication Country |
United Kingdom
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Description
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The methods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
Author Biography
Dr Burn is a lecturer in Media Education at IOE, UCL's Faculty of Education and Society, University College London, UK. David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).
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