Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire

Description

With stories and advice from a fleet of trusted experts, this book is for anyone wishing to get their business off the ground and become the next wildly successful entrepreneur everyone is reading about. For decades, makers, doers, and dreamers have turned to Inc. for help in getting their businesses off the ground. The insanely successful entrepreneurs behind organizations like Skullcandy, Spanx, Elon Musk, and Airbnb learned lessons at every stage, experienced unexpected setbacks, and in the end triumphed wildly. All along, Inc. was there capturing it all so that others could experience even greater successes than these titans of business. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages, including: Establishing a brilliant business idea Selecting the best structure and strategy for your startup Getting the word out and building clientele Preparing to go global Learn how Elon Musk stays wildly productive. Discover how Sarah Blakely got the inspiration for Spanx. Read the stories of how a hashtag accelerated Airbnb's success and how Warby Parker shook up the eyewear industry with its innovative, socially conscious business model. Start a Successful Business gathers these important lessons into a single path-charting guide.

Colleen Debaise is contributing editor at Inc., podcast host at The Story Exchange, founder of the Hampton Bee, and author of The Wall Street Journal Complete Small Business Guidebook. She has written for The New York Times, Entrepreneur, BusinessWeek, SmartMoney, and other national publications.

..".no better source for wannabe entrepreneurs than Inc., as AMACOM recognizes by publishing this compendium of great business advice from the magazine...great first alternative to Michael Porter and Harvard Business Review publications and a lot more accessible." Booklist, STARRED REVIEW