SHIFT AHEAD

Description

In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't How do some companies always seem to know the perfect season to shift gears, as well as the rights methods to implement when doing so, while others ruefully, and perhaps stubbornly, go down sinking when a simple shift would've saved everythingShift Ahead taps into both success stories and cautionary tales from others who have gone before in order to provide for readers a smart, calculated approach to knowing both: 1) when to change course and 2) how to pull it off. Packed with insightful interviews from leaders at HBO, Adobe, BlackBerry, National Geographic, Microsoft, Kodak, and elsewhere, this must-have resource explains how to* Spot warning signs that it's time for a reinvention* Overcome obstacles standing in the way of your company's future goals* Maintain authenticity when shifting gears* Execute changes seamlessly, no matter how bold they areToday more than at any other time before, knowing when to shift, and how to do so successfully, is the key to remaining competitive. But with Shift Ahead, this difficult yet imperative maneuver will become the key to your company's long-term success!

ALLEN ADAMSON is a branding expert, a Forbes.com columnist, and the author of three books including BrandSimple and BrandDigital. JOEL STECKEL is professor of marketing and vice dean of doctoral education at NYU Stern School of Business.

"Why do some companies survive and grow in a quickly changing world, while other companies flail and fail? That's the question [the authors] tackle in this down-to-earth and example-filled book." --Legal Marketing Association