Let the Story Do the Work: The Art of Storytelling for Business Success

Description

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there's nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you'll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management.

..".how to use data to make the complex clear instead of making the clear complex, the power of simple visuals, and how to collect stories...wealth of knowledge that gives personal power to the reader." -Tulsa Book Review "Storytellers can have great business impact Choy coaches managers on how to become storytellers to connect with their business audiences...easy to read with plenty of headings and diagrams." -Choice ..".addresses how to use your own story to build credibility and connection and how to do successful networking by starting with a good story hook...a great reference." --Technical Communications ..".helps readers develop the skills to share anecdotes in a way that will link them to professional goals and capture attention, engage the audience and inspire action or a change of mind."--National Jeweler ..".in-depth, practical, packed with great advice...perfectly illustrates why storytelling is important to your professional career. It can help you persuade others and make yourself more memorable." -TD magazine "Introduces the reader to storytelling as a tool to motivate, influence and communicate sometimes complex issues and ideas to the listener...chock full of tools and information." -- PM World Journal "With a wealth of examples, strategies, and insights, [Esther Choy's] book can help anyone become a more effective storyteller." -Infoworks ..".makes a compelling case about how building up you skills in this area can help make leaders more effective...offers plenty of practical exercises and guidelines that will boost your business success." -Accounting Today "Check out Choy's book for stories, tips and boilerplate scripts you can use. Then prepare yourself--because once you transfix people with one good tale, they'll no doubt want more." -HR magazine "We can soon forget facts and figures but we never forget a good story, and Choy can help us make sure our story is a good one." -The Chronicle Herald "Every business pitch has to tell a solid overall story...I found some great guidance on how best to do this in a new book by Esther Choy." --Inc. magazine "In Let the Story Do the Work Choy explains how to turn even the most boring situations into fabulous anecdotes." --Monster "Choy illustrates skills that make storytelling work--giving raw experience narrative shape, finding the right structure, and ending on the right note." -Success magazine ..".one of those special business books that isn't just a business book. It's a gift." -Blue Heron Journal