Trust Factor: The Science of Creating High-Performance Companies

Description

Why is the culture of a stagnant workplace so difficult to improve Learn to cultivate a workplace where trust, joy, and commitment compounds naturally by harnessing the power of neurochemistry! For decades, business leaders have been equipping themselves with every book, philosophy, reward, and program, yet companies everywhere continue to struggle with toxic cultures, and the unhappiness and low productivity that go with them. In Trust Factor, neuroscientist Paul Zak shows that innate brain functions hold the answers we've been looking for. Put simply, the key to providing an engaging, encouraging, positive culture that keeps your employees energized is trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. Within this book, Zak explains topics such as: How brain chemicals affect behavior Why trust gets squashed How to stimulate trust within your employees And much more! This book also incorporates science-based insights for building high-trust organizations with successful examples from The Container Store, Zappos, and Herman Miller. Stop recycling the same ineffective strategies and programs for improving culture. By using the simple mechanisms in Trust Factor, you can create a perpetual trust-building cycle between your management and staff, thus ending stubborn workplace patterns.

PAUL J. ZAK, PH.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust-and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

"[for] anyone interested in the powerful side of building trust and creating joyful, high-performance workplaces...The lessons are basic. They are the essence of being joyful and human." -Vancouver Business Journal "It's time to imagine a new path forward built on trust and experimentation, unveiling inherent courage in people and fostering innovation. Dr. Zak's will show you the way." -Linkedin Pulse "Many books focusing on soft skills do not provide the evidence to support the findings. In this book, direct evidence is presented to support the value of the trust factor and its ability to change the culture in an organization." --PM World Journal "[Paul Zak's] book is fascinating and contributes to the body of work on trust and organizational culture." -Skip Prichard, Leadership Insights "Paul is an outstanding researcher and communicator of ideas, and his work could really transform your organization from the inside out." --Roger Dooley, The Brainfluence Podcast