Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Description

Marketing is changing rapidly, so sometimes it's hard to keep up. Don't get frustrated, get scrappy. It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don't wait for marketing to reinvent itself. Instead, proactively reinvent your company's marketing to maximize its reach!

Nick Westergaard is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest's premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa.

..".provides an entire system for scrappy marketing, starting with the steps you can't miss...a practical guide to helping you achieve big results on a small budget." -Mashable ..".packed with practical tips and relatable examples and case studies to will help you take your marketing to the next level without having to increase your budget a dollar." --Inc ..".this is a must-read. Learn how to maximize your budget and make smarter choices to grow awareness of your brand." --Inc ..".demystifies digital marketing so that it will make sense to and for any business....with lots of good examples, the book shows businesses exactly how to do more with less."--Retail Observer ..".distills a realm of marketing know-how into chunks even a small organization can capitalize on." --Online Searcher ..".offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results." --Martin Zwilling, Forbes.com "Don't be surprised if your copy quickly becomes a highlighted, sticky-noted mess...and lands on your shelf of go to resources." --Lead, Follow...or Get out of the Way