High-Profit Selling: Win the Sale Without Compromising on Price

Description

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind. In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on "profit sales" that successfully execute product price increases while maintaining and strengthening current customer relationships. In this invaluable resource, you'll learn: how to avoid negotiating, actively listen to customers, match the benefits of products or services with customers' needs and pains, confidently communicate value, and ensure prospects are serious and not shopping for price. Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.

Mark Hunter, "The Sales Hunter," helps individuals and companies identify better prospects and build more profitable customer relationships. An award-winning sales blogger and in-demand speaker, his clients include Samsung, Coca-Cola, American Express, and Sony. He is the author of High-Profit Selling.

""High-Profit Selling" will get you Mark's priceless, hard earned knowledge that will add measurable value to your overall sales process." --"Sales du Jour" -High-Profit Selling will get you Mark's priceless, hard earned knowledge that will add measurable value to your overall sales process.- --Sales du Jour -A very valuable, clearly organized and well written book. A must buy for sales and sales managers.- --Knights on the Road -Dense with information, ranging from the simple to the complex, this book is a must-have for every retailer. It's a nuts-and-bolts how-to born out of real world experience and success.- --Retailing Insight -In a world with tens of thousands of sales books, is there room for one more? After reading Mark Hunter's new book, I say a loud 'YES!'- --Score More Sales -Mark's insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value...it'll change your professional life.- --Selling Fearlessly -Pperfect for entrepreneurs who are not confident in their current sales approach to prospects and need a better method for increasing profits more comfortably.- --Entrepreneur Library "High-Profit Selling will get you Mark's priceless, hard earned knowledge that will add measurable value to your overall sales process." --Sales du Jour "A very valuable, clearly organized and well written book. A must buy for sales and sales managers." --Knights on the Road "Dense with information, ranging from the simple to the complex, this book is a must-have for every retailer. It's a nuts-and-bolts how-to born out of real world experience and success." --Retailing Insight "In a world with tens of thousands of sales books, is there room for one more? After reading Mark Hunter's new book, I say a loud 'YES!'" --Score More Sales "Mark's insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value...it'll change your professional life." --Selling Fearlessly "Pperfect for entrepreneurs who are not confident in their current sales approach to prospects and need a better method for increasing profits more comfortably." --Entrepreneur Library