Julius! All About Me Book

Description

SALES HANDLE: Fill what's unique about you with this interactive book, guided by Julius and his friends. KEY SELLING POINTS: 1. HOW WILL THIS TITLE BE DISTINCTIVE: * Paul Frank's contemporary look and cool characters will set this book apart. * The Paul Frank line has done well-this title extends the book line, following up the touch-and-feel High Fives with Julius. * This title refreshes the 'All About Me' genre with contemporary characters and a hip vibe. * This interactive book encourages kids to celebrate what's unique about their lives, list their favorite things, and other memorable autobiographical tidbits. 2. SPEAK TO THE EXISTING TREND/DEFINE CONSUMER: * Paul Frank has a loyal following. Fans of the brand will want this title. 3. QUANITFY VALUE: * At just $12.99, this book is an affordable keepsake item. It's cheaper than the popular $14.95 'My Book About Me' by Dr. Seuss. 4. NOTABLE AUTHORS: * Paul Frank's association with this title will set it apart in the marketplace. 2.S PEAK TO THE EXISTING TREND/DEFINE CONSUMER: There are three Paul Frank brands, appealing to a wide age range and demographic: **PAUL FRANK (Original Brand): Targets 18-32 year olds; Hip products featuring Julius (the monkey) and other characters. **SMALL PAUL (launched in 2004): Targets 20-45 year old parents (product is for toddlers-age 7); Incorporates some of Paul Frank's most successful characters (sock monkey) as well as new characters. **JULIUS & FRIENDS (launched in 2005): Targets 10-16 year olds; Features Julius (the monkey) and friends (T-shirts, sportswear). 5. RELEVANT SALES COMPARISONS OR SALES INFO: Our Paul Frank line has been resonating. We have proven success with our our Paul Frank/Julius! products and our kid-friendly stationery: Julius Journal (S08; 21,370 net), Mix and Match (S08, 10,810 net).

PAUL FRANK INDUSTRIES ORANGE COUNTY, CA www.paulfrank.com Paul Frank Industries began in a Huntington Beach garage in 1995 and today is one of the most visible product lines in the world. Specializing in uniquely designed T-shirts, pajamas, accessories, and home furnishings, PFI collections are available at top retailers such as Nordstrom, Bloomindales, and Macy's, and their products have appeared in numerous movies and TV shows. Inspired by music, art, and entertainment, the Paul Frank artists have designed items as varied as guitar straps for The White Stripes to customized T-shirts for the Coachella Valley Music & Arts Festival. Paul Frank Industries owns and operates Paul Frank, Julius & Friends, and Small Paul, as well as the Paul Frank Store retail division.