The Klondike bar is America's favourite ice cream novelty. This book traces its history and the rise and fall of its creator company, Isaly's Dairy, which evolved from one milk wagon to a dozen plants that supplied its 400 delis and dairies by the 1950s. The family company thrived on sound business practices and good customer relations and was known for its famous chipped ham and ice-cream novelties - the Skyscraper cone and the Klondike. The author shows how changing consumer habits weakened the family enterprise but led them to take the Klondike national. Filled with photographs and vintage advertisements.
Author Biography
Brian Butko lives in the Pittsburgh metro area and is the nation's leading authority on the Lincoln Highway. He is a founding director of the new Lincoln Highway Association.
Reviews
"A regional tradition becomes America's favorite ice cream treat. A must-read book for all ice cream lovers."--Ed Marks, founder of Ice Screamers (05/01/2001)
