Working to Restore: Harnessing the Power of Regenerative Business to Heal the World

Description

Dispatches from the regenerative landscape, where pioneering entrepreneurs use their businesses as catalysts of change to go beyond sustainability and solve social and environmental problems Political upheaval and social turmoil have peeled back the glitzy layers of capitalism to reveal an uncomfortable truth- historically, businesses have sourced materials from remote corners of the globe and moved millions of people and tons of cargo around the clock-all in the name of profit. Yet many of today's start-ups are rewriting the rules of business- how it's done, by whom, and, most importantly, for what purpose. Journalist Esha Chhabra draws on her decades of reporting to explore not only the "feel good, do good" factors of these restorative enterprises but also the nuanced realities and promise of regenerative business operations. Working to Restore examines revolutionary approaches in nine areas- agriculture, waste, supply chain, inclusivity for the collective good, women in the workforce, travel, health, energy, and finance. The companies profiled are solving global issues- promoting responsible production and consumption, creating equitable opportunities for all, encouraging climate action, and more. Chhabra highlights how their work moves beyond the greenwashed idea of "sustainability" into a new era of regeneration and restoration. We meet and learn from people like -Marius Smit, founder of Plastic Whale, the first company to build boats entirely out of plastic waste removed from our oceans and waterways -Sebastien Kopp and Fran ois-Ghislain Morillion, cofounders of Veja, a shoe brand whose mission it is to make the most ecologically sensitive shoes possible -Konrad Brits at Falcon Coffees, a trading company leading the way with a "collaborative supply chain" by investing in the local farmers who grow and harvest coffee beans -"Chief Toaster" Rob Wilson and Tristram Stuart at Toast Ale, who partner with Wold Top Yorkshire Brewery to repurpose surplus bread and produce an award-winning IPA -Scott Fry and Martha Butler of Loving Earth, a supply chain company that sources cacao from indigenous communities and brings their people and practices to the forefront Working to Restore highlights our most innovative entrepreneurs yet, those who understand that we cannot expect to create radical change if we try to "sustain" a system that has long been broken. Instead, their efforts of restoration and regeneration should be used as a model for other forward-thinking enterprises. Inspiring and engaging, this book shows it is possible for a business to thrive while living its mission and how the rules can be rewritten to put both the planet and its global citizens at the centre.

Esha Chhabra is a writer who covers sustainability, international development, and the rise of mission-driven brands. She has spent the last decade contributing to a number of international and national publications such as The Guardian, New York Times, Wired UK, Washington Post, Atlantic, Fast Company, Forbes, Stanford Social Innovation Review, and more. She has been awarded multiple fellowships from the Pulitzer Center on Crisis Reporting.

"With wit and energy, Chhabra introduces us to an exciting new business landscape." -Kirkus Reviews "The regenerative mindset enables you to sidestep getting mired in past or present challenges and catapults you and your work into the realm of the possible, the hopeful, the optimal. That's what we love about Esha Chhabra's Working to Restore: this book is rooted in optimism. The concrete examples of success stories like the ones found throughout this book show us that it's possible to reverse the course." -Jay Coen Gilbert, cofounder of B Lab "As an entrepreneur focused on building a sustainable business model that is achievable and also scalable, I have often turned to Esha Chhabra for her advice and mentorship. She has spent over a decade documenting innovative solutions that inspire and actually create some excitement for the future. She demonstrates how companies can help heal the planet while still prioritizing economic success. With Working to Restore, there is finally a place to see examples of how a company's success and their environmental responsibility are not mutually exclusive. Working to Restore provides insight into many models on how various companies operate without compromising. This book should be required reading for everyone, as we will all need to think like entrepreneurs in order to solve the complex problems we face in the world." -Shilpa Shah, cofounder of Cuyana "As the market paradigm shifts, slowly then suddenly, regenerative businesses-and regenerative mindsets-illuminate pathways to future success. Esha Chhabra's Working to Restore introduces next-gen leaders working to reinvent, restore, and regenerate. Uplifting, in every sense!" -John Elkington, founder and chief pollinator, Volans, and author of Green Swans: The Coming Boom in Regenerative Capitalism "Working to Restore provides inspiring yet tangible examples from a wide range of sectors of how to bring business back into balance and how to value what matters most: 'simplify, and spend time immersed in life, not stuff.' In an age of fast-paced mass consumption and consumer waste, Chhabra's wonderful and diverse stories of human-centered business models and the people who are engaging them around the globe remind us that we don't need to sacrifice our quality of life or feel bad about not having more. We just need to value what we've got and ensure enough for all." -Melissa Ho, vice president, World Wildlife Fund "As usual, entrepreneurs are leading the way to transformative approaches to what ails the world. Now, global leaders and corporate executives need to get on board-and they can start by reading Working to Restore." -Tom Post, former managing editor, Forbes Media "Working to Restore is both beautiful and necessary. The idea that we can do things differently and enrich each other rather than only ourselves is powerfully animating and the examples in the book genuinely surprising." -Stephan Chambers, director, Marshall Institute, London School of Economics "In a world so focused on short-term profit that our very survival often gets short shrift, it's easy to despair: what choice do we have? My advice: choose to read this book, to start. Esha Chhabra has traveled the world to share the stories of businesspeople with heart and vision, and after reading Working to Restore, it's clear that a regenerative, healing approach to business can preserve jobs, economies, and the world. Be excited about the future for once! Covering novel business solutions in health, energy, finance, the environment, and more-from brilliant, creative people, rich and poor, on six continents-Chhabra offers the one solution we need most and can apply anywhere: a better way of thinking. This book offers practical hope, backed by effective actions. Make reading Chhabra's work one of yours." - Bob Harris, author of The International Bank of Bob: Connecting Our Worlds One $25 Kiva Loan at a Time "For years, Patagonia has appreciated Esha Chhabra's excellent reporting on purpose-minded business. Focusing on this sector long before it was a trend or a movement, she is by far most qualified to present this overview of not only how but why entrepreneurs choose to use business to empower humans and heal the earth. Working to Restore is essential reading as we work to solve the social, economic, and environmental problems of our times." - Ryan Gellert, CEO, Patagonia "If capitalism is to be transformed into the engine of inclusive, just, and sustainable prosperity we need, a new generation of purpose-driven companies must lead the way. Chhabra's compelling book tells the stories of some of the best of these game-changing businesses and is guaranteed to inspire." -Matthew Bishop, author and former business editor of The Economist "Working to Restore is just the antidote to the doom and gloom we need for our time. The book can and should inspire a generation. We will need new laws, and we will need creative entrepreneurs ready to step up to today's challenges. Esha Chhabra leads the way, highlighting the companies and the people creating a new path and a future we can actually be excited about." -Maxine Bedat, author of Unraveled: The Life and Death of a Garment "Esha Chhabra's work overlaps with an area foundational for Dr. Bronner's practices, i.e., a true shift in business practices to 'constructive capitalism,' now often referred to as a 'regenerative economy' beyond the green- and fair washing in abundance today. Working to Restore presents a range of credible companies, older and younger, that dared to challenge the primacy of the financial bottom line and made social and ecological goals part of their DNA, with the aim of helping regenerate natural and societal resources degraded by business as usual. Considering the trouble our planet is in, effective engagement by the private sector is one of the few promising strategies left, and Chhabra gives us plenty of excellent examples for inspiration." -Gero Leson, vice president of special operations at Dr. Bronner's and author of Honor Thy Label "Saving our planet always comes down to the same thing: talk less, do more. Business leaders have a responsibility to regenerate Earth and her communities by revolutionizing our economy-and Working to Restore tells the stories of exactly that. Thoughtful, probing, solution-oriented, and hopeful, this beautiful book portrays everything we need in this time of planetary crisis to reverse our current downward spiral back up into a more virtuous circle." -Elizabeth Whitlow, executive director, Regenerative Organic Alliance "We are entering the Regenerative Era. Chhabra provides portraits of innovation, resilience, and commitment to the planet and humankind that can help lead business into this new era." -Dr. Robert Strand, executive director, Center for Responsible Business, University of California-Berkeley