The Winning Mind: What it takes to become a true champion

Description

From his childhood amidst the steel mills of South Yorkshire to Olympic glory and beyond, Seb Coe's story is one of extraordinary achievement. One of the greatest middle-distance runners of all time, he earned four Olympic medals during a world-record breaking career. THE WINNING MIND is Seb's account of the challenges, hard graft, set-backs and victories that he experienced during his career, retold with the passion and commitment that ultimately made him such an inspirational sporting champion. As an athlete, politician, business speaker and key figure in the delivery of the 2012 Olympic Games, Seb Coe has strived to achieve success in every challenge he has faced. This is the story of one man's quest for excellence and the power of the winning mind.

Sebastian Coe is a winner, as his record of achieving success in many different areas of life shows. Sebastian Coe, now Lord Coe of Ranmore, has been a politician, a business leader and the inspirational figurehead of the successful 2012 Olympic bid. He is a life peer, a Knight Commander of the Order of the British Empire and is vice-president of the International Association of Athletics Federations. Sebastian Coe has the passion, determination, focus, dedication and self-belief that mark him out as a true champion.