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Customer Is King: How to Exceed Their Expectations
Paperback / softback
Main Details
| Title |
Customer Is King: How to Exceed Their Expectations
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| Authors and Contributors |
By (author) Robert Craven
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| Physical Properties |
| Format:Paperback / softback | | Pages:240 | | Dimensions(mm): Height 210,Width 125 |
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| Category/Genre | Customer services |
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| ISBN/Barcode |
9780753509685
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| Classifications | Dewey:658.812 |
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| Audience | |
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Publishing Details |
| Publisher |
Ebury Publishing
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| Imprint |
Virgin Books
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| Publication Date |
10 February 2005 |
| Publication Country |
United Kingdom
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Description
Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. It contains: easy-to-understand advice; key questions, checklists and worksheets; case studies of real businesses and frequently asked questions
Author Biography
Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin.
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