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Volkswagen Beetle

Paperback / softback

Main Details

Title Volkswagen Beetle
Authors and Contributors      By (author) Richard Copping
SeriesShire Library
Physical Properties
Format:Paperback / softback
Pages:64
Dimensions(mm): Height 210,Width 149
Category/GenreCars
ISBN/Barcode 9780747814474
ClassificationsDewey:629.2222
Audience
General
Illustrations 30 b/w; 40 col

Publishing Details

Publisher Bloomsbury Publishing PLC
Imprint Shire Publications
Publication Date 10 September 2014
Publication Country United Kingdom

Description

Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.

Author Biography

Lifelong Volkswagen enthusiast Richard A. Copping has written well over twenty books covering a variety of models, and regularly contributes articles to a number of magazines. He also wrote VW Camper and Microbus for Shire.