Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another 'graphic design for the web' book: Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines on how to avoid the pitfalls of bad usability.
Reviews
"Lori Culwell's insight has made Johnson & Johnson's discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business." -Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing's Future
