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How Behavior Spreads: The Science of Complex Contagions
Paperback / softback
Main Details
| Title |
How Behavior Spreads: The Science of Complex Contagions
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| Authors and Contributors |
By (author) Damon Centola
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| Series | Princeton Analytical Sociology Series |
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| Physical Properties |
| Format:Paperback / softback | | Pages:312 | | Dimensions(mm): Height 235,Width 156 |
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| ISBN/Barcode |
9780691202426
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| Classifications | Dewey:303 |
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| Audience | | Professional & Vocational | |
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| Illustrations |
53 b/w illus.
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Publishing Details |
| Publisher |
Princeton University Press
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| Imprint |
Princeton University Press
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| Publication Date |
24 March 2020 |
| Publication Country |
United States
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Description
A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat
Author Biography
Damon Centola is professor of communication, sociology, and engineering at the University of Pennsylvania, where he is also senior fellow at the Leonard Davis Institute of Health Economics and director of the Network Dynamics Group.
Reviews"Winner of the Harrison White Book Award, Mathematical Sociology Section of the American Sociological Association"
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