Jony Ive: The Genius Behind Apple's Greatest Products

Description

This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand. Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.

Leander Kahney has covered Apple for more than a dozen years and written three popular books about Apple-Inside Steve's Brain, aNew York Timesbestseller,Cult of MacandCult of iPod. Former news editor for Wired.com, he is currently the editor of CultofMac.com.

Sheds new light on technology's most-watched design team. Rare glimpses into working practices at Apple * The Observer * Kahney does an excellent job. A real pleasure * GQ * A look at the design philosophy that has made addicts of millions of us. One for the design geek/Apple freak in your life * Harper's Bazaar *