The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success

Description

The ultimate recipe for business success- never stop innovating THE INTERNATIONAL BESTSELLING SENSATION 'The Lean Startup changes everything.' - Harvard Business Review ---------- Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. With over a million copies sold across the globe, now is your time to think Lean.

Eric Ries is an entrepreneur and author of The New York Times bestseller The Lean Startup. He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. Previously he co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named him one of the Best Young Entrepreneurs of Tech. In 2009, he was honored with a TechFellow award in the category of Engineering Leadership.The Lean Startup methodology has been written about in The New York Times, the Wall Street Journal, Harvard Business Review, Inc. (where he appeared on the cover), Wired, Fast Company, and countless blogs. He lives in San Francisco.

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company * Financial Times, Philip Delves Broughton * Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles * Dan Heath, coauthor of Switch and Made to Stick * If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book * Randy Komisar, founding director of TiVo * The Lean Startup will change the way we think about entrepreneurship * Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School *