Open House

Description

In Open House , Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business? Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten you.

Piyush Pandey is chairman of Global Creative and executive chairman of Ogilvy India. He was awarded the Lifetime Achievement Award by the Advertising Agencies Association of India in 2010, the Clio Lifetime Achievement Award in 2012, the 'Padma Shri' (Indian National Civilian Award) in 2016 and the Lion of St Mark, alongwith his brother Prasoon Pandey, at Cannes in June 2018. His first book, Pandeymonium, is on his life and times in advertising. Ogilvy India has been India's No. 1 creative agency for over two decades and Piyush has been named as the Economic Times' Most Influential Person fourteen years in a row. Ogilvy was the first advertising job that he got and that's where he continues to be. Anantwas founder editor of Campaign magazine and editor of Storyboard on CNBC TV18, and is now editor of MELT on WION. He claims to live and breathe advertising, media and marketing and is a well-respected commentator in these areas.