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McDonald's: Behind The Arches

Paperback / softback

Main Details

Title McDonald's: Behind The Arches
Authors and Contributors      By (author) John F. Love
Physical Properties
Format:Paperback / softback
Pages:496
Dimensions(mm): Height 229,Width 152
Category/GenreHospitality industry
ISBN/Barcode 9780553347593
ClassificationsDewey:B
Audience
General
Edition Revised edition

Publishing Details

Publisher Random House USA Inc
Imprint Bantam Books Inc
Publication Date 1 July 1995
Publication Country United States

Description

Perfect for fans of The Founder, this is the real-life story of the world's premier entrepreneurial success. The growth of McDonald's worldwide continues to astonish. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald's has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.