Entrepreneurship: Ideas in Action

Description

Entrepreneurship: Ideas in Action takes students through the entire process of running their own business. Creating a business plan is covered extensively and a business plan project is in every chapter. New Deca Prep features are added to help with competitive events preparation. Loaded with activities, computer applications, Internet activities, and an enhanced web site, this text will get users ready to launch their business ideas.

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

Chapter 1 Should You Become an Entrepreneur Chapter 2 What Skills Do Entrepreneurs Need? Chapter 3 Entrepreneurs in a Market Economy Chapter 4 Select a Type of Ownership Chapter 5 Develop a Business Plan Chapter 6 Identify and meet a market Need Chapter 7 Finance, Protect, and Insure Your Business Chapter 8 Choose Your Location and Set Up for Business Chapter 9 Market Your Business Chapter 10 Hire and Manage a Staff Chapter 11 Record Keeping and Accounting Chapter 12 Financial Management Chapter 13 Use Technology Chapter 14 Meet Your Legal, Ethical, and Social Obligations Chapter 15 Growth in Today's Marketplace