Business Principles and Management, Anniversary Edition

Description

Business Principles and Management has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored. Updated content, computer applications, and Internet activities bring the world of business into your classroom.

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education. Kenneth E. Everard, EdD, is Professor Emeritus at The College of New Jersey, where he served as professor of management and as developer and administrator of graduate programs in business education, office administration, human resources management, and management. Earlier he taught business education at the secondary level and also taught accounting and management at the University of Maryland in College Park, Europe, and Asia.

Chapter 1: Characteristics of Business Chapter 2: Social and Ethical Environment of Business Chapter 3: Economic Environment of Business Chapter 4: International Environment of Business Chapter 5: Proprietorships and Partnerships Chapter 6: Corporate Forms of Business Ownership Chapter 7: Legal Aspects of Business Chapter 8: Technology and Information Management Chapter 9: Organizational Communications Chapter 10: Management Functions and Decision Making Chapter 11: The Manager as Leader Chapter 12: Planning and Organizing Chapter 13: Implementing and Controlling Chapter 14: Financial Records in a Business Chapter 15: Financial Analysis of a Business Chapter 16: Financing a Business Chapter 17: Financial Services Chapter 18: Credit and Collections Chapter 19: Business Risks and Insurance Chapter 20: Production and Operations Management Chapter 21: Nature and Scope of Marketing Chapter 22: Product Development and Distribution Chapter 23: Purchasing, Pricing, and Promotion Chapter 24: E-Commerce Glossary Index