Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

Description

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

..".a solid first look at contributors to presidential campaigns, their motivations for giving, and the methods by which theor contributions are sought. For students of campaign finance interested in individual contributors Serious Money is a serious contribution to the literature." Candice J. Nelson, American Political Science Review