Yves Behar fuseproject: Designing Ideas

Description

Since founding his studio fuseproject in 1999, Yves Behar has redefined the role of the designer, expanding his work to encompass client commissions alongside public-sector work and entrepreneurial engagements. In doing so, Behar has produced groundbreaking, award-winning designs that have had a positive impact on the well-being of people in developing countries and impoverished communities, creating everything from laptops and spectacles for children to stylish electronics. His clients have included MIT Media Lab, BMW, Microsoft, Swarovski and many more. A comprehensive retrospective of Behar's twenty-year career, this book presents his work in topical thematic chapters - 'Reducing', 'Sensing', 'Transforming', 'Giving', 'Humanizing' and 'Scaling' - and explores over sixty projects in detail, through text descriptions, sketches and exquisite studio photography. Offering thorough and sometimes personal insights into the conception, process and production of some of the most recognized pieces of contemporary design, this monograph illuminates the designer's particular fusion of creativity and commercial savvy, as well as his studio's expertise in combining the latest Silicon Valley technologies with social responsibility and business acumen. With 730 illustrations in colour

Yves Behar established his studio, fuseproject, in San Francisco in 1999. The studio has won numerous awards and accolades and has been the subject of several international exhibitions. Adam Fisher is a writer and journalist based in San Francisco. He is the author of Valley of Genius: The Uncensored History of Silicon Valley.

'A 350-plus-page wonder cabinet crammed with every kind of project, product, initiative, and environment imaginable. You can read it not only as a timeline of Behar and his two decades with Fuseproject, but of 21st-century design in general, with its preoccupations laid out page by page, from tech to lifestyle to sustainability. The book is unusually conversational (the text is, in fact, a dialogue-like collaboration with the journalist Adam Fisher), an amiable and frank journey into the twists and turns of the design process' - Vanity Fair 'Captures Behar's peerless ability to shape and direct how a product or service can best be streamlined for our new era of digitally driven, algorithmically guided consumption ... Behar believes strongly in design's transformative power' - Wallpaper*