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The Creative Shopkeeper
Hardback
Main Details
Title |
The Creative Shopkeeper
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Authors and Contributors |
By (author) Lucy Johnston
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Physical Properties |
Format:Hardback | Pages:288 | Dimensions(mm): Height 250,Width 195 |
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Category/Genre | Industrial / commercial art and design Sales and marketing |
ISBN/Barcode |
9780500519615
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Classifications | Dewey:747.8521 |
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Audience | Professional & Vocational | |
Illustrations |
38 Illustrations, black and white; 333 Illustrations, color
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Publishing Details |
Publisher |
Thames & Hudson Ltd
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Imprint |
Thames & Hudson Ltd
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Publication Date |
14 September 2017 |
Publication Country |
United Kingdom
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Description
Despite many predictions that the internet and e-commerce would kill the high street, independent retail is far from dead. While big-chain high-street retailers have suffered through lack of originality and crippling overheads, new independent retailers are rapidly growing in number and rejuvenating neighbourhoods across the world. Flexible, energizing pop-up shops are becoming an increasingly popular and effective strategy not only for new businesses but also now for established brands. To catch the attention of busy customers passing by and build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative - and it needn't cost the earth. This timely book features beautiful independent retail spaces from around the world. It is a much-needed sourcebook for the new breed of shopkeepers who aspire to make their presence felt on our streets and who need ideas, tips and inspiration to help them create a stand-out shop. Organized by themes, the book presents a dazzling spectrum of case studies and highly imaginative solutions for this increasingly popular area of design.
Author Biography
Lucy Johnston is an author, curator and cultural commentator, with a fifteen-year background in global consumer trend analysis and brand strategy. She has worked as a consultant for entrepreneurs, investment firms, property developers, cultural and commercial organisations and world class brands.
Reviews'Whether you are working in retail, interested in design or simply enjoy discovering new shops wherever you go, this book is a great addition to your bookshelf' - 91 'If you enjoy discovering unique and diverse shops then this is definitely the book for you' - Retirement Today
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