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The Creative Shopkeeper

Hardback

Main Details

Title The Creative Shopkeeper
Authors and Contributors      By (author) Lucy Johnston
Physical Properties
Format:Hardback
Pages:288
Dimensions(mm): Height 250,Width 195
Category/GenreIndustrial / commercial art and design
Sales and marketing
ISBN/Barcode 9780500519615
ClassificationsDewey:747.8521
Audience
Professional & Vocational
Illustrations 38 Illustrations, black and white; 333 Illustrations, color

Publishing Details

Publisher Thames & Hudson Ltd
Imprint Thames & Hudson Ltd
Publication Date 14 September 2017
Publication Country United Kingdom

Description

Despite many predictions that the internet and e-commerce would kill the high street, independent retail is far from dead. While big-chain high-street retailers have suffered through lack of originality and crippling overheads, new independent retailers are rapidly growing in number and rejuvenating neighbourhoods across the world. Flexible, energizing pop-up shops are becoming an increasingly popular and effective strategy not only for new businesses but also now for established brands. To catch the attention of busy customers passing by and build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative - and it needn't cost the earth. This timely book features beautiful independent retail spaces from around the world. It is a much-needed sourcebook for the new breed of shopkeepers who aspire to make their presence felt on our streets and who need ideas, tips and inspiration to help them create a stand-out shop. Organized by themes, the book presents a dazzling spectrum of case studies and highly imaginative solutions for this increasingly popular area of design.

Author Biography

Lucy Johnston is an author, curator and cultural commentator, with a fifteen-year background in global consumer trend analysis and brand strategy. She has worked as a consultant for entrepreneurs, investment firms, property developers, cultural and commercial organisations and world class brands.

Reviews

'Whether you are working in retail, interested in design or simply enjoy discovering new shops wherever you go, this book is a great addition to your bookshelf' - 91 'If you enjoy discovering unique and diverse shops then this is definitely the book for you' - Retirement Today